Come out and play commercial

Apple Commercial With Billie Eilish’s “Come Out and Play” Airs During Thanksgiving Football Games

come out and play commercial

This year’s Apple holiday commercial is set to Billie Eilish’s “Come Out and Play.”. Entitled “Share Your Gifts,” the clip aired during the Detroit Lions vs. Chicago Bears and Dallas Cowboys vs. Washington Redskins games. It may also air during Thursday night’s New Orleans Saints.

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This time of the year, we'll take any excuse to warm up. The lovingly produced piece uses that other definition of "gifts" to tie a message to the holidays. It follows a baker by day who's a tortured creative by night. Like many of the latter, she hides her creative impulses in everyday life while toiling when nobody is looking. It's an especially potent message for creative industries, where we assume that the economic exploitation of creativity is its sole definition: In advertising, often only "creatives" are given license to be creative. In entertainment, only showrunners, writers and directors get the blessing.

Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot. Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds. MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPod, iPad, and Mac platforms. Got a tip for us?

The song was released on November 20, , through Darkroom and Interscope Records. The song is a ballad with starts with "a few gentle guitar notes before Eilish comes in with vocals so soft that it sounds like a lullaby" and further includes a "gauzy ambiance, and textured percussion". Eilish and her brother were approached by Apple, who sent them an early version a festive commercial entitled "Holiday — Share Your Gifts". The siblings then wrote the song based around the theme of the advert. Credits adapted from Billie Eilish 's YouTube channel.

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4 thoughts on “Come out and play commercial

  1. Apple Commercial With Billie Eilish's "Come Out and Play" Airs During Thanksgiving Football Games

  2. Apple has launched its annual holiday campaign, an animated movie to touch your heart.

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